Its like a couple of hockey sticks up there

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If the device — said to be codenamed “Ripley” — makes it to market, Facebook would enter into another massive smart home battleground, facing off against Amazon, Apple, Google, and Roku for valuable set-top box space. Facebook’s addition of a camera, which essentially turns your entire TV into a massive Facebook Portal, would be a differentiator for the current marketplace. (Microsoft already tried this exact thing with Skype for the Xbox One’s Kinect camera, down to the in-room tracking.)